Rocket Brand And Strategic Services Opens In Santa Monica
Headed By Pittard Sullivan Alum Maresca.
SANTA MONICA Rocket Brand and Strategic Services (RBSS), a new company focused upon creative branding and strategic planning, has opened in Santa Monica, founded by former Pittard Sullivan executive Rob Maresca.

For the last three years, Maresca was executive VP, strategy and planning, at entertainment marketing and communications firm Pittard Sullivan, which closed a month ago (SHOOT, 4/13, p. 7). During his tenure there, he supervised the branding and strategic planning for dozens of clients worldwide, including TV Guide, Open TV, The Academy of Television Arts and Sciences, and Deutsche Telekom.

RBSS will specialize in creating brands and developing strategic planning for a diverse clientele in the areas of entertainment, technology and distribution. Calling this launch the logical next step in his career, Maresca noted that he was fortunate to have honed his skills by working with the talented staff at Pittard Sullivan.

"With the 'commodization,' if you will, of content and service offerings--with the whole new digital economy--there's a real need to build very strong brands so there's some point of differentiation between them," explained Maresca. "Being able to build strong brands isn't necessarily a competency that a lot of these companies have in-house. And given the shrinking economy, it's not the kind of competency they can afford to have in-house at the level they need to have it.